How long does it take to sell a home in Fort Collins?
The timeline depends on price range, neighborhood inventory, market timing, and how strategically the home is positioned. Well-prepared homes priced correctly often generate strong early interest within the first two weeks. In higher price points, buyer decision cycles may be slightly longer, but thoughtful pricing and elevated marketing significantly influence speed and outcome.

How do you determine the right list price?
Pricing is based on detailed micro-market analysis — not automated valuation tools. I evaluate active competition, recent comparable sales, absorption rates, buyer demand trends, finish level, lot positioning, and appraisal considerations. The goal is to create pricing momentum that attracts qualified buyers while protecting your equity.

Should I renovate before selling?
Not always. Some improvements offer strong return on investment, while others do not. I provide strategic guidance on which updates matter most in your specific neighborhood and price range. In many cases, professional staging and presentation can deliver stronger impact than major renovations.

How is luxury marketing different?
Luxury properties require elevated presentation and targeted exposure. This may include cinematic lifestyle video, immersive 3D tours, professional staging consultation, high-end photography, precision digital advertising, and access to an international buyer network. Luxury marketing is about positioning, not just promotion.

What should I do to prepare my home before listing?
Preparation typically includes decluttering, minor repairs, strategic staging, and optimizing presentation. I provide a customized preparation plan so sellers focus only on improvements that meaningfully impact value and buyer perception.

What costs should I expect when selling?
Typical seller costs may include brokerage commission, title insurance, prorated property taxes, and potential concessions negotiated during inspection. I provide a clear net sheet upfront so you understand your estimated proceeds before listing.

What if my home doesn’t sell quickly?
If a property does not generate expected interest within the first weeks, we reassess pricing, presentation, and buyer feedback immediately. Successful selling requires adaptability and data-driven adjustments, not passive waiting.